Booklets Product Page
When migrating site platforms in 2021, the Vistaprint booklets product needed to be reimagined to address both product experience and customer feedback.
The problem
Customers were finding it difficult to understand current product options and booklet sizes within the product page. In addition to customer feedback, internally the team recognized that this product photography, originally shot in 2018, no longer felt on brand.
My role
After an audit of existing photography I executed an end-to-end image refresh using an internal analytics tool to review real customer orders, draft a detailed photo brief and align with all business stakeholders.
Creative execution
After receiving all of the images requested in the brief, I created a full carousel of custom designed booklets highlighting a variety of our top industries and use cases. As an upload-only product, customers require more inspirational imagery and high quality examples.
