Vistaprint’s Postcard Mailing Services
Postcard Mailing Service has been a VistaPrint product offering for many years, but the product lacked support, regular updates, and a smooth customer experience.
The problem
As part of a larger CMS migration, it was determined that this product needed a to become a priority for the product category and would require a completely redesigned experience. In the second week after launching this new platform experience, the Marketing Materials category saw an overall increase in bookings of +21.3%, with 41.8% of that being attributed to Postcard Mailing Services specifically.
My role
In collaboration with an agency partner and internal product and design teams, changes were made to the navigation, layout, copy, photography, studio and gallery, and checkout experience. We worked to redefine multiple flows and entry points across the Marketing Materials category. For this product I led all new photography concepts and provided art direction in communication with the photo and retouching teams. Our goal was to provide more modern and relevant site imagery highlighting our top use cases and industries for postcard printing while also featuring the mailing template area. All featured designs placed into new photography were selected from the real product gallery and customized with input from our product design and creation lead, copy, and creative leadership.
Product Page Experience Updates
Additional banner placements through the site experience
Marketing Materials Category Page banner including informational “Learn more” CTA connected to full product page.
Page banner for regular Postcards product page upselling mailing services for eligible postcard sizes. Links to product design gallery.
Upsell flow
