CMS Migration

In 2021, VistaPrint migrated it’s global CMS to a new provider resulting in new layouts, specs, brand updates, and creative direction.

My role

As a Senior Product Designer for Merchandising Experience, I worked with design, photo, copy, product, production, and operations teams to concept PDPs and implement all new assets across all products within the Marketing Materials category. Samples below include assets from Canada and US site launches, later adapted for other global locales.

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Referential Imagery

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Brand Photography